Day 43 – “It all started when two businessmen met and bonded over their shared love for the outdoors. Realizing their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable. In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.” – 1% for the Planet
The idea is, since companies profit from the resources they take from the earth, they should protect those resources. They do this by donating to and volunteering with local environmental nonprofits.
“Our business and individual members give directly to highly vetted environmental nonprofit organizations. We’re here to certify that giving, and ensure our members’ donations make the most impact possible.” – 1% for the Planet
So, if your company wants to make a difference or you as an individual, want to protect the environment, 1% for the Planet has opportunities for everyone.
I’m happy to announce that I am a new 1% for the Planet individual member. Won’t you join me?
While you’re thinking about membership, there are other ways you can help. You can support businesses that support 1% for Planet. 1% for the Planet members have given back more than $270 million to the environment. Check out the directory to find a company.
To learn more, check out this video.
Tomorrow, give love to the planet this coming Valentine’s Day.