Upstream: Changing the Throw Away Culture

Day 255 – So what is Upstream? Good question.

“Upstream® was founded in 2003 as a public-interest, non-profit organization by a group of Zero Waste activists in the US and Canada. While working together in the 1990s, these leaders felt too many environmental groups were only focused on “downstream” or “end of pipe” solutions like recycling and composting. But they knew we can’t recycle or compost our way to a sustainable future. We have to work “upstream” to redesign the systems generating all the waste in the first place.” – Upstream

Upstream is working to create a world where you will find:

  1. Everyone dining out at restaurants is eating off real plates and cutlery, and drinking from real cups.
  2. To-go coffee is served in reusable cups loaned from a reuse service providing clean, sanitized cups to coffee shops.
  3. Restaurants, grocery stores and delis use services that provide them with clean, sanitized reusable to-go containers for prepared food, takeout and delivery.
  4. At the ballpark, everyone is drinking beer out of real cups. And touch-free soda fountains dispense drinks in reusable cups after you put in your credit card.
  5. You can order groceries, cleaning and personal care products delivered in reusable containers in a reusable box tote.
  6. Tens of thousands of people are employed throughout the area in delivery, pick-up, cleaning, stocking and logistics.
  7. Litter and solid waste costs are down and community pride is up.
  8. None of these innovations required you to bring your own anything. People got tired of single-use waste. And entrepreneurs said we can do it without single-use, and we can do it better.
  9. Community leaders and policymakers worked to create the conditions for this thriving reuse economy. Then the big companies saw this was the future, and everyone started doing it.

Upstream exists to push the idea of reuse. They offer resources for businesses and individuals to make the changes needed to move away from single-use.

Explore the Learning Hub created for activists, educators, policymakers, business leaders and changemakers – like you – to get the information you need to engage and support your community.

Join the movement today!

Tomorrow, multifamily recycling resources.